Celebrate Dommelsch's fresh new look and let everyone know it's still the Dutchies' favourite no-nonsense beer brand.


'Een nieuw jasje' is Dutch for 'a new look' and literally translates to 'a new jacket'. But the average Dommelsch drinker isn't big on fancy rebrandings or hip new trends.


Het Dommelsch Pilsjasje. A limited edition beer jacket that features an opener, a beer cooler and a snack pouch. Sold out before we could finish our beer.

Responsible for:
  • Concept
  • Campaign
  • Script
  • Activation

Made while working for Tosti Creative together with Joost Aartsen.

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