Challenge:

Showcase Fatboy's outdoor product line and emphasize the fact that these products are 'Part of Life'.

Insight:

Fatboy's products are always playful and indestructable: the perfect recipe for a gag or two.

Concept:

Four larger-than-life settings where the products induce fun, chaos and laughter, a bit more every time you watch the video.

Responsible for:
  • Concept
  • Scripts

Made while working for Tosti Creative.

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