Challenge:

Convince TATA Steel that we understand its key roll in society.

Insight:

The product that TATA is famous for, is cold, rigid and unemotional. But we want to tell the warm and passionate story that go behind a full century of innovation.

Concept:

Pretty much every major industrial or technological innovation in the past century was (partly) built with steel from TATA. And that's something to be proud of.

Responsible for:
  • Concept
  • Edit

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