Challenge:
Vandebron customers care about the environment, but they're often referred to as 'geitwollen sokken types', which translates to 'goat wool sock types' and isn't a particularly positive word.
Insight:
These hippies might've given the word 'geitenwollen sok' a bad vibe, but what's so bad about saving our planet? Let's transform it into something positive!
Concept:
To prove these socks rock, we invited up-and-coming shoe designer Luc Aarts to use our hero product to make some trendy footwear in a pop-up atelier on the Prinsengracht in Amsterdam.
Responsible for:
- Activation
- Campaign
Made while working at Tosti Creative.
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